John Kehoe:

Craving

Know what you want in life - is not enough. It will not help you, and desire or hope of success. You have to go a step further and add to this mix the vibration of desire, almost lust. It is a passionate desire to affect your thoughts and beliefs as a catalyst by providing the necessary subconscious mind by those emotions, which are required of this part of the mind to translate your ideas into reality.

All the great men and women of the past who have achieved this success, they knew it.They all had one common to them, the dominant feature - a strong, ardent desire to achieve their goals.

Thomas Edison has suffered more than 10,000 failures before perfected the light bulb and brought it to an ideal state. His passionate desire to win success keeps on giving, or even decrease. Brothers Wilbur and Orville Wright suffered years of abuse and ridicule for having dared to believe in the possibility of creating a vehicle that will fly in the air. And yet the strength of their commitment and eager allowed them to persevere in their studies until they produced the first successful flying aircraft. Henry Ford went bankrupt twice before the first Model "T" pulled off the assembly line, but he never faltered or abandoned his strong intention to introduce mass production of automobiles.

Ted Turner also knew what he wanted. He had not just a desire or hope, and burning desire to accomplish a goal - to own and manage the empire of media and communications. When this idea first occurred to him, he was a tiny television advertising company in Atlanta. Turner embarked on his dream by buying a radio station to start small, and behind it - is far from brilliant television stations operating in the UHF (ultrahigh frequency) 2, which were able to take less than half the television sets in the region. It was in 1968. From the beginning, Ted ran into problems. His TV station just devoured money. By 1970, she brought a loss of more than 700,000 dollars a year. "This station is put on the blades of the whole company," - said Irwin Mazo, then working as an accountant for Turner, and hastily retired from it.

"Not very nice when your own accountant washed away, as thinking that you're doomed," - said Ted. More at such a moment could retreat and be more prudent, taking into account the advice of his chief finance professional. And perhaps they would even give up, thinking that their dream is unattainable. But not Ted Turner. What was his response?He decided to buy another station. Want to know the rationale? She brought the loss of only 30,000 dollars a month! And not only that he bought it, and in the process of buying, Ted has assumed the debt of the new TV station in the amount of nearly $ 3 million.

At this point I would like to tell the reader that a strong, truly passionate desire to achieve a goal set can cause a person to take such action as others seem to be quite insane. It is so crazy that even the accountant decided to resign, but Turner is meant nothing. Several of its staff from among the senior leaders and left, confident that Ted is a company to disaster. But they just were not able to see what the mind's eye saw Ted. Indeed, in addition to lightning fast mind Turner had yet Sixth Sense, which allowed him to see beyond the horizon of conventional wisdom and act accordingly.

And be sure not to have passed a few years, he turned his fighting for the survival of the station from Atlanta in the U.S. first "superstation," which, through a satellite carrying their TV programs in the home, located across North America. Revenues started pouring like an avalanche, but Turner does not think to stop, and sets the bar even higher. In 1979 he took loans of more than 27 million dollars to finance the CNN - none yet proven, "Continuous news television station," about which many said that it all no one will watch.And at first it looked as if the skeptics are right. In the first five years CNN has brought losses in excess of $ 70 million. At this time, Turner was on the desk plaque on which was engraved: "The leader, stay or go away from the road." He knew what he wanted, and nothing could stop him. A passionate desire that burned Ted, dominated everything.And here we come to another of the secrets of the all-conquering feelings. Strong desire to have or to do what you decide, sets your mind so that he does not perceive the absence of this result as a failure. All the frustrations, problems and delays are represented by no more than temporary obstacles to success.

By 1984, the company CNN got out of the predicament, and finally began to make a profit. Then, in 1987, Turner played the largest of the gambling parties, which have often had to spend this time. Combining the so-called "junk" bonds - high yield, but very unreliable - with other sources of funding and to a large extent using the assets of the speculation of his company, he bought a studio «MGM Studios» 3 for the monstrous price of $ 1.2 billion. This acquisition strains on its debt at a rate of almost one billion dollars. Most analysts at the time thought that Turner overpaid former owners MGM, at least $ 300 million. The magazine «Fortune» quoted the words of one of Hollywood's veterans, "Turner provernuli the worst deal in the history of American business." But they did not know what he knew Ted Turner. They could not foresee, and the profit that one day will bring him Movie studio MGM, which consisted of more than 3,000 positions after the toga as he recomposed the contents and was broadcast not only on its own, but also on many other channels. Ted inherent yearning to have their own media empire and his gut feeling, based on the wisdom of the subconscious mind, let him see what no one else was able to see. With the boldness that different people called bold, reckless, and even reckless, he pursued a goal set before, never flinching or hesitation.

"Turner has an uncanny ability to banish from the mind of everyone and everything that is insignificant relative to its closest, the immediate goal - said Porter Bibb, a former correspondent of the magazine« Newsweek »at the White House. - That's why he succeeds to a degree. "

By 1990, only three years later, when the general media landscape has changed rapidly, and the cost of broadcasting soared, Turner's instincts proved correct once again.

His company has entered a period of rapid growth in business volume and profits. Deal with the purchase of MGM studio was named the magazine «Institutional Investor» «a decade of deals," In 1997 his firm «Turner Broadcasting System» merged with the concern «Time Warner», becoming one of the world's largest companies in the mediaand kommunikatsiy4. Currently, the media empire Ted Ter Loud inequality has international repercussions and costs billions of dollars. He revolutionized the broadcast industry and has made a "global village" Marshall McLuhan deystvitelnostyu5. Turner rewritten anew the very definition of news, making them what is happening right now, not what has already happened. He built the world's largest organization for gathering news.In addition, he managed the largest of the world's collection of feature films and one of the largest collections of cartoons. His TV shows were made in 120 countries.

As a result of the above merger, as well as an estimate of his personal efforts, Turner has received more than $ 3 billion in cash and shares. Wildest of his dreams come true.

The same degree of desire and determination, which could be sent to the correct channel, Ted Turner, is available to each and every one of us. Follow the four steps and watch the inside of you wakes up this burning desire ...