Speech Strategy.
The mechanism of the speech strategies - "masking" the team turned to the unconscious. And in the construction of phrases is very important to understand what the actual command you want to, that you actually "maskiruete.
One of the most easily tracked methods - some suggestions. Quite often used verbal strategies.
Truism.
- Paris, the capital of beauty. Institute of Hair "Elida is located in Paris.
The task of a truism, not only adjusted to (a truism - it is commonly known the truth), but also set the direction of perception. In such a design communicates the truth of the first statements from the company. Plus, it was not clear whether "Paris - the capital of beauty", because there Elida, or vice versa.
Assumptions.
As soon as you sit on a chair, you feel better.
You assume that if one event happens (sit in the chair), then after it happens and others (feel better). Previously, we talked about it, how about tying, now you know how it is called binding. Here, the term "presumption" would be understood for such construction.
Your challenge - linked together by means of the two words are usually quite incompatible things: an event that is likely to happen with the result that you want.
It works in all unfolded:
- Each time after the threat of caries to grow food!
Juxtaposition.
And if the assumptions you are connected between the two events, there are two static thing, it is you're already linking process between the two (maybe even leading in different directions - and because in contrast to):
- The more you shampoo washes it, the more protection against dandruff.
Questions.
In the matter of the task you want to mask a certain assumption issue, beginning with the words: notice, understand, drew the attention of ... That is how it is, simply, we have not noticed ...
- Did you know that every time you throw my dishes money to the wind.
That is, no matter emitted or not, there is only a question of awareness of this great event.
False election.
Here you offer a person a choice that does not matter ... Actually, the masquerades of the action you'd like to perform: bought, signed, to love - but the rest of "entourage" not fundamental. You are not important, people want to water-melon was cut, or not - to you it is important that you bought it. But the language of a great thing - you have, and shift the focus, you are focused on human choice: to cut or not. A question of "buy or not" by itself is no longer required (for purchase).
In television it is usually selected from the two (three) versions of the same product:
- Now you can choose Tayd Lemon and Tayd New Freshness.
- You can buy as Ariel in a big way and in a small package.
- Now you can buy the Ice with red or green lids.
The same approach can be done without the use of speech: just a picture.
All elections.
You transfer all elections. BUT! Here you simply select what you want to receive non-verbal - a voice, picture, sound. And it remains in the subconscious ...
The most striking example: advertisement on NTV (2 or 3 years ago):
- Advertise with us. Tomorrow, today, now!
HYPNOSIS
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