Psychology of Business.
UPredprinimatel - The King is the social world. Neither the business nor the employee or manager, as an entrepreneur.
This everyone knows, but many employees are trying not to think about it. In order to once again do not dislocate. :)
Let us now, dear subscriber, try to determine what the explicit and implicit advantages of the business?
And also try to find out what the main obstacles for a person to become an entrepreneur?
But first, I briefly explain how I understand the business as part of our discussion on this issue. So, now I understand the business in the broadest sense of the word.
Business - it is a commercial activity in which money paid by you directly to the customer (customers) rather than the employer. :)
I do not want to delve into the scientific terminology of the word "business". We are now to anything!
Short, but reflects the essence of the definition of entrepreneurship as a business (in any field), in which money paid by you the client, in my opinion, sufficiently distinguish entrepreneurship from employees.
Advantages - this is what distinguishes the business from paid work. Try to identify the benefits of entrepreneurship.
The first advantage - money. In other words, income, wealth, profit! :)
Always very pleasant, I tell you, dear subscriber, go, for example, in the grocery store and buy what you want today skushat, not limiting their willingness to do. :)
No less a pleasure and good taste to dress, buy a variety of expensive, but the lovely heart of toys and trinkets, to spend their money easily and not worry about their limited numbers.
Entrepreneurs earn more than employees. I think that this fact can not be questioned no one.
Of course, there is a widespread view that, do not worry about money happiness. I absolutely agree with that statement. No, not in money happiness!
Happiness - only in the big money earned by their own honest business efforts. :)
In the money unfairly obtained, or stolen, or taken from a rich husband or a rich parent, or the money received heavy chores and paid work, which is not a soul, happiness, of course, no no.
And yet they say that money is not happiness, but in their number. This is also true! A small amount of money does not bring any man to meet and happiness.
They say that big money spoil rights. Here, I can not agree! People do not spoil the big money, but their absence. The less money a person has, the more it is dangerous to society. Man who earn little, very dangerous!
I am sure that neither the First World War, neither the 1917 revolution in Russia would not exist if it were not for the society so many poor people.
Man who earn little - a man embittered the whole world, cranky, sometimes aggressive.
Few people are earning - this is ground for all of chauvinism, nationalism, social cataclysms, shocks, militancy, and other things. These people are bitchy, evil - they have nothing to lose in my life. They are waning.
You know, I sometimes go in a big grocery store that in the vicinity of my home. Day it is very much old-pensioners. They are meticulous crawl around the shop and always cranky - trying to pour their anger at the merchants and store personnel.
Buy them a very, very little, as the family budget is very frugal - usually Baton bread, milk, or kefir package, the package of some cereals. Of course, this is a sad spectacle. But such people in Russia, unfortunately, still the majority.
A second advantage of entrepreneurship - this is the true sense of his own importance. Pride in ourselves, that I could, which was able to! :)
What I have is an adult and independent, that can independently conduct their business, that it does not need me any master-drive, no director, petty tyrant, draw "Yezhov gloves", draws the crumbs from a lordly table!
All the same employee - this is a psychological "child". It is still not so big an adult and independent person, as an entrepreneur.
The entrepreneur is proud that it is someone's consumables that are not raw material for the economic decisions of a master, that he did not "frame", not "personnel", a free self-sufficient unit. I - an entrepreneur! :)
I - the entrepreneur. This means that I decide that I make today that its tomorrow that the day after tomorrow. I decide - whether or not to be. To love or not love. :)
I will choose, for which clients to work with? How to deal? How much does it work?
This is very important, because nothing makes sense own a high value, high value of its own, as entrepreneurship.
Hired work does not feel it. Actually, I believe that for a strong man at all unnatural to anyone obey. Just so unnatural! Unworthy.
We have already briefly referred to the third advantage of entrepreneurship - is freedom of action! Freedom to dispose of his time, the freedom of its decisions, the freedom of their efforts.
In general, if not to spread, and speak only as a matter of fact, the entrepreneur is free to the three questions. Namely:
What to make? (What are the benefits or services to choose for their economic activities). How to produce? (How, when and how, by what?). For whom to produce?
I do not know how you, dear reader, but personally, I love freedom and appreciate.
I understand that my opponents will be sure to attitude and say that, they say, should not forget that every freedom has a reverse side - the responsibility!
As they say, the responsibility - this is an additional headache, and therefore that responsibility for anything you do not need. What are they really better because - attached somewhere in a warm place - and well. The path and the salary is not hot, but no problems at all, and "is not worse than others".
What I can say to that?
Well, firstly, if the person is not expanding the boundary of their socio-economic responsibilities, it does not meet their basic needs - a sense of their self-worth, growth, wealth, diversity, quality of work and rest, to meet in private life, the lack of significant achievements ...
Yes, it's all basic human needs. A person can ignore them, and that many do. And then suffer - but no one recognized it. But I know - suffer.
I am no longer surprised when the 40-year-old employees write to me that for some reason have lost their taste for life, that anything they were not happy that in his personal life a shit that boring and meaningless life that killed monotonous work uncle that envy of successful people and the resentment to the whole world glozhet from the inside, and so on ...
And what else can be expected, if a person ignores their basic needs?
The need for achievement, social growth, the growth of a sense of their self-worth ... To meet these needs is inconceivable without the boundaries of its responsibility.
Secondly, I will tell you, dear subscriber, the responsibility - it turns out, is not a hard and difficult thing, as many are accustomed to think.
Being responsible is easy when you know and know how to, how to conduct their business. It is easy to be responsible umeyuchi! :)
For example, as to be able to swim in the water. Someone standing on the shore and is afraid to swim because it thinks that it is a big responsibility, it is difficult and takes a lot of effort.
But someone else at that time flies and swimming in his pleasure. For him, this exercise easy and pleasant and is a great pleasure. Because it is easy and pleasant umeyuchi! And in any case - not only the ability to swim.
"Hard to teaching - easy in combat", - loved to repeat, my school teacher of literature. :)
The money, sense of worth and freedom of action - these are three advantages of entrepreneurship, which I have enumerated.
I think the main advantage of these is a sense of importance.
In second place - the freedom of action. And the third - the money. It is like this - the money, I still put on a third. A sense of their self-worth - at first! :)
I think that I have listed three main advantages of entrepreneurship. You can, of course, to name others, but, in my opinion, they will only spoil the overall picture. Three fairly!
Besides, I always prefer to look at the essence of things and phenomena. I do not attract small and minor details. :)
Thus, to take business advantage for himself loved to fully experience life, its high value, to enjoy life, be free and successful man.
Understand the benefits, go to The main obstacles to a person to become an entrepreneur. This is a more interesting question!
Obstacles - these are the reasons by which people become entrepreneurs, and continues to cheat its short century as an employee on a paid work.
What are the main obstacles to entrepreneurship exist?
Here I strongly prizadumalsya. It turns out that all of the major obstacles are purely psychological. I would say, socio-psychological in nature!
The first and, in my opinion, the main obstacle - it is a low need for achievement. More psychologists are sometimes referred to as "the low level of claims". Now I will explain what it is and where taken. :)
The need to achieve - this is a complex human needs, which is formed by the child in childhood. This need to achieve high social results!
For example, you can see that some children are trying to show themselves in the eyes of other people in a good light as possible entirely. Initially - in the eyes of mothers and fathers, that is, in the eyes of his neighbor environment.
As a result of such conduct, to a good result in higher than before, these children receive parental praise and approval.
When these children become adults, then there is parental praise is transformed into their psyche in self praise. They are trying to stall new heights and have themselves in a positive result.
The high demand for the achievements of these people have remained forever, for life. And she formed in childhood. :)
You can also see that other children are not trying to prove itself in the eyes of people around the maximum fine. They do not put effort into their well-appreciated. Do not try to show results in something.
Either they are inert, passive social achievements, or may even behave aggressively and ottalkivayusche.
This example illustrates the children, dear subscriber, that such an important need as the need to achieve, is formed in humans in the very early childhood.
The formation of this need depends entirely on the parents of the near environment, child! The parents or the child has formed a high need for achievement, or do not form. All this happens in the first years of life.
Change in level of person needs to achieve then in adult life, is impossible. Personally, I was trying to change people with low need for achievement - personally tried, tried to distance. And I is not got.
As far as I know modern psychology and psychotherapy (and I know her very well), anyone has not yet been able to successfully develop and apply technologies that could change in the person of his low need for achievement.
Theoretically it is possible. But first, it is very difficult and costly. And, secondly, to whom is it necessary? If the person does not believe that low need for achievement - it is a great evil, what it will be somewhere to apply? How much will it take to fix this?
No, no. He would take it that this is normal. And in this whole problem. If a person does not realize that low need for achievement - it is a great evil, he will never make any effort to change.
I can also say that people who learn on my distance learning courses, on a special test, which I invite them to show a high need for achievement.
So, dear subscriber, we learned that the most important obstacle to entrepreneurship - is a low need for achievement.
She formed in childhood. It formed by parents, that is the style of their educative effect on the child. And change it later in life does not seem possible. :)
The second major impediment to business - it is conformity.
Define some term. Wikipedia says that conformism means "unprincipled and uncritical adherence to a model of the utmost force of pressure (majority opinion, recognized authority, tradition and objective view)".
Most people in Russia who? True, employees with the Soviet mentality. Cult businessman in Russia. While I very much would like it to be.
Of course, the typical wage earners with a Soviet mentality to raise their children in the image and likeness of her. :)
They taught children the value of riding the Soviet way of thinking - "not suysya", "not rypaysya", "you stars from the sky did not miss", "not safe", "whether all", "everything is already divided", "the most important - get a diploma "," it is necessary to find a warm place "," gradually dorastesh to any Head "," the main thing - that it was not worse than others "(but not better!). :)
This, of course, very funny, but it is for this scenario is to live and live, most people in Russia. This is the conformism: "Make everything! Do not think about anything - just do it all! "
"You, friend! Look at me! Think about me, as I do! ":)
Conformism also laid in childhood. And this stereotype is also very difficult to change in another person (I write from their position - the position of the practical psychologist). Difficult, but possible!
I got it, and successfully obtained up to now. The secret of how to destroy people conformism, I can not tell you - it is too expensive, at least for me. :)
A child can bring up in the spirit of conformity, and then he will do things that make a majority.
He will receive some degree (no matter what - still no qualifications needed), then hired to go to work (also not very important, for what - if only to pay), then wait for retirement, then the earth and its suburban area go to the doctors and then go to the local cemetery.
In general, gaud and not original. All of Them All! :)
But you can bring up the child and in the spirit of recusancy. Western culture, for example, is valued and encouraged in a child recusancy.
And Eastern culture, on the other hand, encourages people to conformism, which is obedience, obedience, reverence for all kinds of authorities, the ministry of the traditions.
"Recusancy - it's ability to resist pressure groups, think and act in its own way. Typically, high nonkorfizmom are more intelligent, self-confidence and resistant to stress, people ".
This also the quote from Wikipedia.
Thus, in Western countries more valued competition and success. In eastern countries more valued conformity, obedience, service authority, clanism traditionally.
Children in the West are trying to cultivate a spirit of recusancy and high needs to achieve.
Children in the East are trying to cultivate a spirit of conformity, respect for hierarchy, obedience. Psychological basis of conformity is the fear of punishment.
Russia, I always believed and still believe the country east. According to the mentality of fiber Russians Russia was and remains the East-Asian country ... Well, u have, perhaps, with elements of Western values. No more! :)
And here we have dismantled two major obstacles that hinder people to do business. This is a low need for achievement and conformity.
The first obstacles to be insurmountable. That is, if a person with parents of children laid low need for achievement, it has never, it does not change. Only the tomb of such remedy.
The second obstacle partially overcome. That is, if a person with a child laid the installation of conformity, it is still possible to push it to the business. How to push? This is a different matter.
Two of the obstacles we have considered. But there are still two major obstacles that I wish to call. This is - incompetent to establish their own businesses, as well as self-doubt.
Incompetence in creating свого case is the fact that people simply do not know how and what to do. Do not know how to begin. Do not know what to do next. Do not know what guidelines to follow, what decisions in a situation to take. And so on.
Unfortunately, this does not teach virtually anywhere.
None of the traditional institutions of you will never teach entrepreneurial way of thinking.
In institutes teach scientific theory, the Institute prepares professionals. But no one university, which I know does not prepare entrepreneurs.
Is Russia even in some state of Academy of Business. I had the pleasure to visit them and even teach "foundation business".
And I can tell you straight, do not shy, that all of the Academy of Business - it is all one big fuflo!
Why fuflo? Because none of the teachers of these institutions have never had, and it is unlikely that once would have at least a small, but their business.
What can professors teach? Only one - what they can do - to record lectures and take exams. Everything!
Therefore, even in the state Academy of Business is not prepared entrepreneurs. They prepare a "people with a diploma", that is, people who suddenly need a diploma of higher education.
And in general - the word itself says much about the institution. Typically, the permanent residents - that Soviet teachers losers with the authoritarian style of teaching. Fractious and resentful gentlemen. But not this. :)
Entrepreneurs are known to have a diploma is not necessary! It must be a profitable business. He needs a result!
Neither a university you do not teach how to get business results. You will be taught only how to pass examinations and receive a diploma. More than anything.
That is why a number of well-known Internet entrepreneurs, including your humble servant, began to teach people business remotely.
They started to explain - and that such business, and how it is constructed and what the obstacles to it, there are and how they overcome? :)
In business there are the subtleties and secrets. Ignorance of them guarantees a complete failure of all your good endeavors.
Therefore, the subtleties and secrets of the business better to know than not know. Otherwise, all this will end is sad for you itself.
Learning to business needs. But only those who understand and to know in this case not only in theory but in practice! And such people among the faculty members, especially the state. Yes, and can not be.
And the last major obstacle to business - it is self-doubt. Self-doubt - it is quite typical and common problem among beginners its case.
Self-doubt associated with low self-esteem (again laid in his childhood), fear of serious decisions, the fear of the negotiations, the fear of strangers, inability to influence, fear of money, fear of liability and so on.
The uncertainty in itself creates various fears, complexes, and sometimes even blocks of the psyche. The first time is always scary and all - while getting acquainted with new people, at first sex, with the first delivery of the exam, the first major deal ...
Here, I can assure you only one thing - lack of confidence in yourself to overcome! The students of my courses successfully cope with this problem.
Not little, it is important to understand that self-confidence - this is an important source of motivation in achieving the goals of the task, in general, a very important element of business success.
Maybe even the most important. Courage is the city!
Methods of overcoming uncertainty about long-established, well known and have been successfully applied by psychologists working with people. It is common knowledge.
Well, now it is time to bring the summary said. :)
You, dear subscriber, to learn that there are three main benefits of entrepreneurial activity:
1) The sense of his own importance;
2) The freedom of action;
3) Money.
You also learned that there are four main obstacles to do business:
1) Low need for achievement;
2) conformity;
3) Ignorance of the foundations of entrepreneurial activity;
4) self-doubt.
You also learned that the first obstacles to be insurmountable. Second - with great difficulty, partly overcome. The third and fourth obstacle to overcome - with the help of special education, entrepreneurship, and business practices.
I would like to add one more important thing to you, dear subscriber, may not have noticed!
In listing the major obstacles to do business there was no such thing as "lack of talent", "lack of capacity".
And indeed! Muckraking psychologists through numerous studies and surveys have found that "the presence of talent" is a small or abilities related to success in any activity.
Far more important than other factors.
It was also found that the stereotype that "the talent itself probetsya", "will find its way" - this is a great and dangerous myth!
And we know from our daily lives that a lot of natural talent have not been able to realize themselves, have not achieved significant social success. This is sad.
Thus, the statements of many employees that "they have no talent", or abilities to business - it is nothing more than a rationalization, that is self.
Self, which is what? True, or the lack of high needs to achieve, a lesson conformism.
In other words, the herd instinct.
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