Repetition.
"Massa called truth information that is most familiar - Joseph Goebbels wrote. - Ordinary people are usually much more primitive than we had imagined. Therefore, propaganda, in fact, must always be simple and endlessly repeated. Ultimately, the most outstanding results of the impact on public opinion will reach only one who is able to reduce the problem to the simplest words and phrases, and who had the courage to continually repeat them in this simplified form despite the objections vysokolobyh intellectuals ".
One of the most effective means of propaganda - the relentless repetition of the same allegations that they have become accustomed to and do not mind, but on faith. The man always seems persuasive that, he remembered, even if the memory was in the purely mechanical repetition of advertisement or obtrusive songs. This should not impact on the ideas and theories of the enemy, but to everyday consciousness, the daily "small" thoughts, desires and actions of secondary rights. A prominent philosopher Antonio Gramsci wrote: "It is - not saying a certain truth, which would constitute a revolution in consciousness. This is a huge number of books, magazines, pamphlets, newspaper articles, conversations and disputes that are endlessly repeated, and in its giant together form a complementary effort, which is born of the collective will that is needed to get the effect ".
Psychologists held a great number of studies to determine the characteristics of repetitive messages for memorization. Revealed the existence of a critical temporal values: integrity of messages should be within the interval of 4 to 10 seconds, and individual particles of communication - in intervals of 0.2 to 0.5 seconds. To accept the message that no place in 8-10 seconds, people have to make efforts, and few people want to do it. Such a message simply discarded memory. Therefore, skilled editors to television to make the text primitive, often throwing out the logic and coherent meaning, replacing them with associations and play on words.
Repetition - the main tool of unscrupulous propaganda. Therefore, it is a good sign of its existence. If you suddenly begin to spend each day the same theme and use the same verbal construction - it is unclean.
For example, each year at the time of harvest is organized mourning the press about the high taxes on diesel fuel; periodically raises campaign against the abolition of benefits monopolists against the prohibition of advertising of alcohol and tobacco, just before the elections, all government media, as the selection, some leaders are starting to praise and scold others, etc. There is obviously bet on the suggestion, since no rational argument usually does not exist - just a normal shadow order, paid ennym number of banknotes with no pictures of our presidents.
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