Motivation.
The man is motivated in several ways:
The movement in.
This man worries that he will win, gain, achieve. More draws attention to the fact that he needs, rather than on what he wants to leave. This is a man who goes to a new job "and not" go with the old. "
These people may well determine what they want to achieve, but they may have difficulty in determining what needs to be avoided.
Focus on their goals. Moving towards what they want.
Better cope with cases where the required capacity to relentless strive for a particular purpose.
Moving from. This man goes from the negative, the fact that he does not like. This does not mean that it has no purpose, just in the first place, he drew attention to the fact that he does not like what he wants to avoid. He "goes the old work," not "is the new".
These people are well defined, what they should avoid, and with difficulty - to which they aspire.
Excellent find mistakes and will work well, for example, monitors the quality.
Motivation is usually less "explosive" than.
Decision-making and motivation.
Perhaps the most important meta-program, with advertising - motivation. How to motivate people to commit the necessary act of the advertiser: buy, sell, call to parents, include money in the bank, to vote for (against) ...
People are motivated by K for this need to create a representation of a great future as a result of the act:
- Vacuum cleaner Kaiff make your life happier!
- You want to have beautiful and healthy hair? Buy shampoo Milo!
- If you put the money to our bank, you will receive 110% profit every month!
Incentives to well-represent what they want to get, so they attract and are drawn to you. And the nicer and more beautiful "is, the stronger their motivation. That is why in advertising the merits of such a pile of job offers, often unrealistic and not environmentally friendly:
- Only our product will make you very happy.
- Zhuya only gum Rezina you will have beautiful white teeth.
People are motivated from this requires the creation of horrific images, and the dismay, it will be stronger, the more people will be motivated by this type. Appalling picture of caries, or at least the appearance of dandruff is amazing result for the creators of advertising representations almost to the premature death is a characteristic example of this. The proposed higher advertising slogans aimed at motivating OT will look something like this:
- No vacuum cleaner Kaiff your life will become a transportation!
- Your hair become fragile, brittle? And you want to get rid of dandruff? Buy shampoo Milo!
- If you do not put the money to our bank, you will not receive 110% profit every month!
These people are usually very well represent what should be avoided, but what they want to reach them to identify several difficult.
Naturally, people usually use two ways of motivation. And some say, first, what they leave, and then - why seek.
- Your hair become fragile and brittle? And you want to see them healthy and strong? Buy shampoo Shampunn!
Could be a reverse situation - when a man first spoke to what is seeking, then what goes. It is important here, as in the determination of other meta-programming is the dominance, it starts with what people and what's more useful in this context.
It is possible to say that people with more motivation to focus on "плюсовые" side of life, and people with motivation from - to "negative."
There is one feature of Russian mentality: the primacy of motivation "and". That is, the potential need to frighten and intimidate the buyer, and then he kinematical buy this product. And the terrible stories that:
- Every time you eat you attack caries!
- Have you noticed that each time after drying of the hair become fragile and brittle.
And the suffering of a young man about the impossibility of dressing the black jacket:
- I can not! Dandruff!
Preferably, these words accompany a terrible picture.
Especially not environmentally friendly and make awesome advertising of medicines:
- You have pain in muscles, hunk ...
Accordingly, after the fright you will be able to urgently get rid of dandruff, slice and caries through "of our product."
(continued).
HYPNOSIS
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