Media today is an instrument of ideology, not information.
The heart of their communications - the ideas introduced in our consciousness smuggling.
S. Kara-Murza.
The more people learn the essence of influencing the minds of technology,
the greater the likelihood that they will understand their purpose, and the less
the likelihood that these technologies will be used.
J. Marx.
Identify the tricks of politicians and journalists - a fascinating intellectual sport. And if you really have to watch TV and read newspapers, it is sometimes they do. At least in the prophylactic purposes, in order to once again make sure that we - all we have and have not yet become final in "electorate" or "market".
Tip. Simple steps to protect against psychological propaganda "brainwashing" is a deliberate interruption of contact with the source of information. For example, just from time to time to stop watching TV for one or two weeks, that happened "recovery" of consciousness. Obsession, implanting television hosts. After this sharp increase eye and some time you will easily notice, from what TV "protrude ears".
And another tip: if you are looking for objective information - go to a scientific library. If you want to get a portion of advertising and political propaganda - Turn on the TV or buy a newspaper. And give ... Only temporarily stops and the filter of personal умозаключений are ready to stamp and illusions, which struggles to put in place in your consciousness.
Anonymous authority.
Nostrum misrepresentation is actively used by the media. It belongs to the so-called "Gray" propaganda. It has long been proven that one of the most effective methods of influence is an appeal to authority. The authority to which appeal may be religious, it can be powerful political figures, scientists and other professionals. Name the authority will not be disclosed. This may be quoting the documents, expert evaluations, witness statements and other materials that are needed for greater credibility. Examples: "The scientists on the basis of years of research have established ..."," Doctors recommend ...", "The source of the next president's entourage, who wished to remain anonymous, said ...". What scientists? Which doctor? What source? The reported information thus in most cases is not true. Links to non-existent authority give it solidity and weight in the eyes of inhabitants. This source is not identified and no liability for false reports, journalists are not held. Thus, if passage of the popular media began with the words "informed sources" or "Scientists recommend", rest assured - this is not information, and propaganda or covert advertising, with the authors of the message very far from learning, and also far from certain that they are right.
"Workaday story".
"Workaday" or the "routine" story is used, for example, for human adaptation to the information is clearly negative, causing a denial, content. In the literature, this method is described for the calm and businesslike. For example, if you want to tame the people to violence, blood, killings, atrocities of all kinds, the noble face of television with a calm and steady voice, like hiking, tells you every day of the worst atrocities. In a few weeks of this treatment population ceases to respond to the most heinous crimes and massacres, creating in the society. (There comes a psychological effect of habituation).
This admission was used, in particular, during the coup in Chile (1973), when it was necessary to call people to action indifference pinochetovskih services. At the post-Soviet space to use it while covering mass protests, opposition political activities, strikes, etc. For example, there is a demonstration Thousands of opponents of current treatment, which accelerated OMON using batons and tear gas. Severely beaten by the participating women and the elderly, the political opposition leaders arrested. The next day, journalists and everyday business voice, without emotion, tell us in passing that, they say, the day before was another protest, police were forced to use force, has been arrested so many violators of the public peace, against whom criminal cases "under with current legislation ", etc. This method allows the media to maintain the illusion of objective reporting of events, but at the same time, devalues the significance of what happened, creating a mass audience about the event as something minor, not worth special attention and, moreover, the public evaluation.
The hunger strike.
Efficient reception emotional impact on the electorate and the psychological pressure on the authorities. Selected group of well-paid young people with good health, which is no risk, organize "course of therapeutic fasting" in a public place. Around the media raise this unimaginable noise. Continuing to hear the charges of inhumanity regime, organization, or a specific person. That admission is extremely difficult to resist (as long as it is carried out professionally), as well as the authorities in any case obliged to respond to the nominated "wrestlers" requirements.
"Hold the thief".
The purpose of the reception - mingle with your persecutors. A striking example is the experience of the CIA period W. Colby (1970). When the organization began to condemn terrorism, killings, bombings, overthrowing governments, drug trafficking, intelligence failures, the CIA, led by Kolby denouncer ran ahead and began to expose himself so zealously that they themselves denouncer hardly relax. So W. Colby kept the CIA.
The same admission is used to discredit, if guilty, feeling a failure, first raised the cry of anger and direct people to the other side. Often use this trick of "human rights" and "wrestlers with mafia", whose aim is disruption of the public.
Zabaltyvanie.
Method "zabaltyvaniya" is used when necessary to reduce the urgency or cause a negative reaction to a phenomenon. Using it, you can successfully fight the enemy, continually praising him to the place and inappropriate to say about his unusual ability, keeps hearing his name, obviously exaggerating his ability. Very quickly this is all annoying, and the name of this person is a pain. The authors of such an event is very difficult to found the intention to discredit, as they formally make every effort to praise.
At the time of admission to this election takes the form of "information explosion" or massaging "plum compromising". The purpose - to cause fatigue and headaches in people with the desire to discourage voter interest because of the soul from one or another candidate.
Another method zabaltyvaniya is often used to create the so-called "Information noise", when the flow of the secondary messages you want to hide some important event or a main issue.
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