Methods of Neuro - Linguistic Programming is increasingly part of our lives, including in advertising.
"People win!"
"You can pay by cash or credit card"
"The more you think, the more arguments in favor of buying find"
"Do you remember anything more delicious?"
"Before you sign a contract, read it carefully!"
Familiar phrase? That's all - the hidden orders. In NLP build such phrases discussed in the section "Speech Strategy recycling trance". Ie how to phrase that, unconsciously, a hidden order not to cause resistance. The thing is that usually we do not like it when someone orders. Do not like it, and consciously and subconsciously. Therefore, the very structure of language, contains hidden orders. For example, instead of being ordered to "Shut the window!", We usually say: "You could close the window?" Team vualiruetsya questioned. Even though we only asked about the possibility of performing the action, usually for such a question should be to execute a command. Example of a simple, but I think, understandable. Further examples will be more complicated.
Below you can see the construction of phrases to trance induction, including in advertising and sales.
1. Truism (banal truth, over-generalized discussion)
Keywords: each, every, many, ever, ever
Instead of a direct order "sign in trance," a truism applies, for example, "Everyone is able to enter the trance."
Or, instead of the team "Buy!" - "Everybody can not afford".
2. The illusion of choice (a false choice, a choice without a choice)
Two steps to choose from, each of which suits your needs.
For example, instead of the order of "Buy!" You can use the illusion of choice: "You can pay at once or in installments."
The illusion of choice can be handled:
by the number of (more-less)
Kilogram, or you can be a little more?
time (now or later)
When we meet on Tuesday or Wednesday?
in sequence (first this, then the other)
What do you primarily want to see the product X or Y?
the place (here or there)
Where you prefer to sign a contract in our office or come to you?
for other conditions
Your usual product or with additional features?
3. Presuppozitsiya. (assumption)
Order is issued as a preliminary act or condition to perform the less meaningful and more simple steps.
"Before lyazhesh sleep vypey juice and clean your teeth"
"Before you calm down, Sit, please, in the chair."
4. Team implicit in the question.
"I wonder if you have noticed that already are in trance?"
"Why are buying X?" (Using, hidden in the matter, with a truism: while not clear who the "all", how many of them and really "why buy?", And buy it, it seems that this product worthy of attention .)
5. The use of opposites. (what-so)
"The more you resist, so go deeper in trance."
6. Full selection.
The enumeration of all possibilities partner. Cool you the opportunity presented as desirable, and for the other person. Junk your junk-like, and for the other person.
Hidden orders are used not only to sell something or 'mesmerized' rights. They can be used to help the interlocutor, or a person to get rid of feelings of anxiety, for example. There are various methods of work with them, and if you want to achieve a quiet state in a short time, you can use the express method when you give away special phrases to reduce the level of concern.
Rather than say "do not worry, in terms of NLP successfully to articulate the desired state, instead of problem. In this case, instead of the phrase "do not worry", it is better to talk about peace and quiet. Using speech strategy utilization trance, it is possible to "negotiate" with the subconscious.
So, try the following sentence instead of the phrase "do not worry:
"Why do people can be calm?
"People are calm."
"Before you calm down, Sit on a chair."
"As soon as you sit, you feel calmer.
"The deeper you are going to breathe, so all the more relaxed you will be."
"Interestingly, you will notice that it is quieter?
"Where you will be more relaxed to talk: here or near the window?
"Interestingly, for how many minutes you have calmed down: two or three?
"Maybe you prisyadete, or you, and so become calmer?
"You can calm down quickly, or a little slower, but you may want to be calm right now."
To consolidate the material, try these phrases grouped into a truism, the illusion of choice, presuppozitsiyu etc.
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